The Why, But Not the How.

One of the founders has too much professional school debt for a degree that seemed like a good idea right until graduation when the job market went sideways and then stayed sideways through the ebb-and-rush pandemic.

Frustrated and still driven, an idea was pitched.

Then, our other founder knew an idea when it was presented. Especially when presented by a friend with the intelligence and the drive, if not the expertise or balls, to make it work, brimming with imploring gratitude that said founder had both expertise and balls.

Both founders stoke their souls on the importance of the human wellbeing of everyone they contact.

We really hope you feel it, and we are madfire grateful that you came to a place to let us try to give you some serious glory for your senses and your skin.

- Amanda and Liss